Want a unified dashboard that blends Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube, Google Business Profile, and more? Metricool’s Looker Studio connector is a one-stop, low-code solution—compatible with hundreds of platforms.
🔧 Step-by-Step Setup 📈
1. Sign Up for Metricool Advanced or Custom Plan
You’ll need at least the Advanced (or Custom) subscription—available with a 15-day free trial using coupon DSC15. help.metricool.com+15metricool.com+15metricool.com+15
2. Connect Your Social Channels
In Metricool, create your “brands” and link your Facebook, Instagram, Twitter/X, Pinterest, LinkedIn, TikTok, YouTube, Twitch, Google Business Profile, plus ad platforms like Facebook Ads, Google Ads, and TikTok Ads. metricool.com+1metricool.com+1
3. Grab Your API Token
Navigate to Account Settings → API in Metricool, and copy your REST API access token. metricool.com+2metricool.com+2metricool.com+2
4. Add the Connector in Looker Studio
- Create a new report → Add Data Source
- Search for “Metricool” in the community connectors
- Authenticate and paste your API token when prompted help.metricool.com+4help.metricool.com+4help.metricool.com+4reportdash.com+11metricool.com+11metricool.com+11
5. Choose Brands & Data Types
Select your brand(s), channel(s), and the data sources you want—such as posts, stories, ads, competitors, demographic insights, or historical metrics. reddit.com+2metricool.com+2metricool.com+2
6. Build & Customize Your Dashboard
Once connected, you can blend multiple brands or channels, visualize time-based KPI trends, post-level performance, audience breakdowns, ad data, and competitor benchmarks.
🎨 Why Use Metricool for Looker Studio?
| Feature | What You Get |
|---|---|
| All-in-One Connector | Facebook, Instagram, LinkedIn, TikTok, YouTube, Google Business Profile + more reddit.com+8metricool.com+8metricool.com+8 |
| Ads + Organic Data | Includes both campaign and page/post metrics from all major platforms |
| Unlimited Reports & History | Create as many reports as you want with full historical data |
| Competitor Analytics | Visualize competitor data alongside your own |
| Auto-Refresh | Schedules updates directly from Metricool to Looker Studio |
🧩 Dashboard Examples
- 📈 Time-series charts: Followers, reach, impressions, engagements
- 🗂 Tables: Top posts, stories, tweets with performance metrics
- 🌍 Demographics: Audience by gender, age, location
- 💰 Advertising stats: Ad spend, impressions, clicks, CTR
- ⚔️ Competitor comparison: Posts vs. benchmarks
🔧 Tips & Pro Tricks
- Use community connector limits (API quotas) mindfully—but Metricool doesn’t impose its own limits. reddit.com+15metricool.com+15help.metricool.com+15help.metricool.com+15reportdash.com+15reddit.com+15
- Easily blend multiple Metricool data sources (e.g., Facebook + Instagram) using Looker Studio’s data blending.
- Start with Metricool’s template to speed up your setup. developers.google.com+15metricool.com+15reddit.com+15help.metricool.com+1metricool.com+1
✅ TL;DR
If you need a clean, central view of all your social and ad metrics, Metricool is a solid, affordable option. Just pair it with Looker Studio and you’ve got a powerful, low-code analytics dashboard that blends organic and paid data across platforms—all in one place.